Add Power to SEO with Links
The power of linking is subject to this thought, a team is only as strong as its weakest link? But for a website, its effectiveness is dependent on the strength of all its hyperlinks. That’s why it’s imperative to adopt smart linking strategies in order to make your site more visible. Also, receive more web traffic, and increase its conversion rate optimization (CRO).
External vs. Internal Links
The more links your website has, the better it is likely to perform for you.
There are two types of hyperlinks that make up the power of linking, and both of them are essential for the health of a website:
External links are those which connect your web domain with another (separate) domain. Examples include:
- a link within an article which access relevant research or supporting evidence,
- links to an affiliate program for marketing purposes, or
- most importantly, links from another website to your site.
Internal links are those which connect URLs within the same domain. In other words, they’re the links that connect the pages on your website. This means, links found in your home page’s menu bar, footer, or sidebar.
Websites Need Internal and External Links
Regarding website optimization and CRO, the main purpose of external links is to boost the visibility of your site on the Internet. In addition to providing a source of free web traffic to your site, external links make up an important component of Google’s algorithm. Google’s algoritms govern how sites are rank on its search engine results pages. The greater the number of external links from high-quality websites, the better off your site will be. Spam sites do not benefit from the power of linking.
Similarly, internal links play a major role in search engine optimization (SEO) for your website, but in a slightly different way. Google employs what are known as virtual spiders which visit a website and read its pages so that indexes can be created on Google’s search engine. The more well-connected your site’s pages are to each other, the better archived your site will be on a search engine.
How To Utilize External and Internal Link Types
There are a few metrics which will help you determine which external link sources are more valuable to your site. The page rank of a website quantifies the popularity level of the site based on how many places on the web are linked to it. Its domain authority shows how powerful a site’s domain is based on age and size as well as popularity.
Along with the power of linking, structure internal links so that the most informative and relevant pages on a site are the ones that are the most accessible to Internet users. The collection of these pages is often referred to as cornerstone content. In addition to a site’s home page, a company’s online sales landing page, an educational or entertaining video, or a widely-cited article, infographic, or e-book can qualify as cornerstone content for a particular website.
If your goal is more web traffic, then optimizing your site using links is a major step toward achieving it.
Power of Linking Tips and Tricks
As you formulate your site’s link building strategy, here are some suggestions which can help maximize its effectiveness:
- Visit websites of your competitors or peers. Also, observe their linking strategies. Take notice which keywords and phrases are emphasized. Next, determine, whether or not, the keywords are relevant to your site as well.
- Construct a blog for your site. Create entertaining, shareable content so that other sites will link to it and view it as a valuable resource.
- Identify a subject or topic that you enjoy writing about. Set up its own category on your blog, and then create and cultivate internal and external links to the category page.
- Keep in mind that web pages with fewer links (like an article or blog post) tend to be higher-quality sources than those with a large number of links (like a web directory).
- Whenever creating a link, use anchor text which contains keywords so that the link is SEO-friendly.
- With cornerstone content, always make sure the page’s title tags, meta description, and similar data reflect relevant keywords.
- Periodically test all your site’s links, and eliminate or repair broken links.
- Reach out to customers, partner vendors, and/or webmasters for other sites to ask for external links to your site.
- Get into the habit of notifying media outlets (perhaps with press releases) when you add noteworthy content to your site. You might receive valuable external links to your website.
- Promote your website and its content on social media. Your followers and friends will see it. And, hopefully they will link to it.
Increase Web Traffic
In a sense, fostering and increasing web traffic to your website is a bit like trying to win a popularity contest. The main metric will be the number and quality of links that connect the various pages on your site to other spots on the Internet. When you optimize your website by leveraging the power of linking, you will enjoy greater conversion rate optimization. Great CRO will happen without having to spend tons of money on advertising or marketing campaigns!