Archive | Marketing

Mobile Marketing: Technological Hype or Real ROI?

What’s All the Hype About Mobile Marketing? So… you have a mobile platform and you are curious about social advertising? First of all, to start, just about everyone you know has a cell phone. Did you know that 51% of those people use it as their soul source of research? It appears your website is […]

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12 Reasons Your Business Needs an Effective SEO Strategy

Effective SEO strategy, do you have one? Some longtime business owners can recall a time when mobile phones were an unnecessary expense – especially if you had walkie-talkies. Or when an email account didn’t seem to be worth the time to maintain. And this crazy concept known as the World Wide Web? Totally baffling. But […]

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My Social Media Can’t Compete with the BIG Guys!

A I often read articles on Social Media. I should. After all, I do offer the service, and it is important to my business that I am always up to date on the latest information. Lately, I have read some articles that just plain out right state, “You can never compete with the BIG guys!” […]

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Email Marketing: Top Six Mistakes and Deceptions

Email Marketing can be complicated. As a marketer you often receive emails right? Have you ever opened that email, and immediately got bored with it. But you opened it because the subject line promised you the exact solution you were looking for? But after investing a good 3-4 minutes reading you realized it was scattered […]

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The 5 Most Important Metrics in Google Analytics

Google Analytics is free and relatively user-friendly, but it’s not always easy for beginners to know what to do with all the numbers Google Analytics produces. Know the basic Google Analytics metrics to avoid being overwhelmed by trying to interpret Google Analytics numbers. With practice, you can learn to interpret Google Analytics numbers and make site […]

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Small Business and Internet Marketing: Where Does the Madness End?

Many small businesses are overwhelmed by the thought of internet marketing. It just all seems too labor-intensive — especially when time is even more scarce than money. We’ll take a look at three basic concepts to help you sort through the confusion and make the most of online marketing for small business. Small Business – […]

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Calculating Your YouTube ROI

A professionally produced video can be expensive; however, when a video is well done it is  a great marketing tool. Video gives you a great method for communicating with your website visitors; because it is more than graphic or photo, it is a presentation in action. High quality video adds a whole new dimension to […]

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How to Efficiently Use A Facebook Page to Market Your Brand

Facebook has over one billion users on its network, which means that it’s very likely that your customers are active (and talking) about the products or services you have to offer from your Facebook Page – that is, if you can reach them. A Facebook Page is free to set up and can quickly become one of your best […]

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How Do You Measure Your Success?

What metrics do you look at to measure your success with social media? How do you determine if you are reaching the right audience? You don’t? Why not? Don’t worry, you are not alone. The good news is, you don’t have to stay in that same rut either. After all, at the very least, you are […]

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What Are Twitter Rankings and Why Do They Matter?

Different Twitter rankings are obtained from many sources, and you’re smart to start using them as you start your business’s approach to social media. Twitter is a major platform in many companies’ social media strategies, so knowing how well a Twitter account performs offers valuable clues about that strategy’s effectiveness. Understanding your company’s social media […]

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Tips to Get Blog Hits Part 2

Blog hits do not just happen. Steps need to be taken so that you are a step above the rest. The idea behind your blog is to educate your audience by sharing your thoughts, ideas, and expertise. Another purpose is to generate clicks to your website. Part 1 of Tips to Get Blog Hits, had […]

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Tips to Get Blog Hits Part 1

You have probably asked yourself, “What helps people find my website? What is that magic tool or formula that helps me get blog hits?” In our last blog, we talked about what a search engine was and what made search engines different. We also discussed why keywords and meta tags were so important. Over the next couple […]

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Is Social Media Enough?

Someone asked the other day, if social media is enough to market your business? After all, the benefits range from low cost options to a more relational connection with your prospects. But they wondered if the benefits were sustainable and substantial enough to use social media as a sole solution. We wouldn’t say it is […]

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Attitude Adjustments for Operating a Business

What are the pain points when operating a business? We all have something that we hate to do, right? Maintaining our schedules, writing a blog, billing, bookkeeping; regardless what it is, we all have dreaded tasks. It is human nature to procrastinate. Unfortunately, our clients do pick up on this attitude. Even worse, our business […]

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An Effective Business Card (Part 2)

In the last blog, An Effective Business Card (Part 1), I wrote about “speaking the client’s language.” One of those examples is providing a telephone number versus an email address. You have some people who find it easier dialing a phone number and talking to you, rather than texting or typing an email message. It also […]

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What Does SBA.gov Have To Say?

The Small Business Administration, SBA.gov recommends that “If you are starting a business, you should also consider seeking out specialist’s advice and help for three key business functions: Tax and Accounting Marketing Business Administration” The blog goes on to state, “Why? Simply because these are often overlooked at the outset and each have a strategic […]

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Effective Business Card

Have you ever felt like eating a business card? Seriously, the other day, someone had talked about business cards made out of chocolate. Chocolate, my favorite food in the food pyramid! Seriously, your business card is the compass that directs people to you and what you do. It tells people how to reach you, and […]

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