Mobile Marketing: Technological Hype or Real ROI?

What’s All the Hype About Mobile Marketing? So… you have a mobile platform and you are curious about social advertising? First of all, to start, just about everyone you know has a cell phone. Did you know that 51% of those people use it as their soul source of research? It appears your website is […]

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Bye, Bye, Google+ is Going Away April 2nd

Google+ is Going Away, How Does That Apply to You? Google Plus is going away. Yup, did you hear the news, Bye, bye Google Plus. You probably saw the notice on your account. Back in January, Google had a “potential major data breach.”  and the announcement states that as of April 2nd, all Google Plus […]

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The Amazing Power of Linking to Optimize Your Website

Add Power to SEO with Links The power of linking is subject to this thought, a team is only as strong as its weakest link? But for a website, its effectiveness is dependent on the strength of all its hyperlinks. That’s why it’s imperative to adopt smart linking strategies in order to make your site more […]

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What Is Conversion Rate & How Can You Maximize It?

 What Does Conversion Rate Optimization Mean? Businesses new to mobile marketing may hear the term conversion rate optimization thrown around. What does it mean? Simply put, conversion rate optimization (CRO) is a marketing system for increasing percentages of visitors to a website that turn into customers. These conversions are based on your site or app.  […]

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12 Reasons Your Business Needs an Effective SEO Strategy

Effective SEO strategy, do you have one? Some longtime business owners can recall a time when mobile phones were an unnecessary expense – especially if you had walkie-talkies. Or when an email account didn’t seem to be worth the time to maintain. And this crazy concept known as the World Wide Web? Totally baffling. But […]

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Top 3 Reasons Why Websites Fail

You Can’t Afford to Let Your Website Fail Do you want to make more money? Has your website been working to its fullest or is your website failing you here? This article explains top 3 reasons that websites fail and do not live up to expectations. We will explain why businesses cannot afford to let […]

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How An Online Marketing Pro Can Help Your Small Business Boom

An Online Marketing Professional Moves Your Business Most small business owners have that tempting desire to “do it all!” It’s what distinquished entrepreneurs from employees. An employee is use to having things delegated to them. They follow instructions. An entrepreneur gives the instructions. They make the business happen. While it is good quality, it is […]

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14 Quick Tips To Avoid Spam, Email Hacks and More

Let’s face it, nobody likes SPAM mail, and these quick tips will help you to avoid SPAM landing in your mailbox. What does SPAM mean anyway? It is basically a message, sent to a large number of people, through a bulk mailing, that deliverss irrelevant or inappropriate content over Internet to you. The sender wants nothing […]

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My Social Media Can’t Compete with the BIG Guys!

A I often read articles on Social Media. I should. After all, I do offer the service, and it is important to my business that I am always up to date on the latest information. Lately, I have read some articles that just plain out right state, “You can never compete with the BIG guys!” […]

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Email Marketing: Top Six Mistakes and Deceptions

Email Marketing can be complicated. As a marketer you often receive emails right? Have you ever opened that email, and immediately got bored with it. But you opened it because the subject line promised you the exact solution you were looking for? But after investing a good 3-4 minutes reading you realized it was scattered […]

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The Valley of Decision – How To Make the Best Decision For Your Business

I watched the other day while my husband was driving. He was going the speed limit, which I thought was a little fast for the road. As he kept driving, I saw a squirrel in the middle of the lane. The poor little fella was frozen for a split second, then he started to swift […]

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SEO: 25 Ways to Optimize Traffic to Your Website

What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page within search engines resulting in “natural” or un-paid (“organic” or “algorithmic”) search results. If you want to increase traffic, then here are 25 basic suggestions a blogger should take to optimize traffic to their […]

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Four Steps to Promote An Event Online

You are holding a special event. Regardless if it is a once in a decade or annually, and you want to get the word out. How you wonder? These four steps will help you promote an event online. Start with appealing to curiosity. Everybody has a curiosity factor about them. What about you? Don’t you […]

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How to Invite Friends to a Facebook Page

Have you ever wondered how to invite friends to a Facebook page for your business or organization? As a business or networking group, we want as many people to know about your organization or business as possible. Why? Because everyone knows someone. Here are step by step directions, along with a short 2 minute tutorial. […]

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Are You Bartering Yourself Broke?

I love to help people and I love a bargain, so bartering sounds like an ideal arrangement right? Well, it can be – at times. The IRS defines bartering as “exchanging goods and services without exchanging money.” There are things you need to consider when you engage in a business bartering arrangement. One of those […]

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Don’t Fall Victim to Cyber Crime

What is a cyber crime? Cyber crime STINKS, plain and simple! Cyber crime is a type of attack on your computer or mobile device that is designed to make you vulnerable to any of the following: identity theft, financial fraud, web site vandalism, and cyber bullying, among other things. Hackers are one of the scariest, […]

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Going Viral: Promote Events with a Hashtag

Gone are the days when people would have to research or study focus groups to understand current trends. But thanks to social media, we can instantly know the shifts of public opinion and public interest every second. Nothing is better than Twitter to learn this. I believe many celebrities and ordinary people will have a […]

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The 5 Most Important Metrics in Google Analytics

Google Analytics is free and relatively user-friendly, but it’s not always easy for beginners to know what to do with all the numbers Google Analytics produces. Know the basic Google Analytics metrics to avoid being overwhelmed by trying to interpret Google Analytics numbers. With practice, you can learn to interpret Google Analytics numbers and make site […]

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Small Business and Internet Marketing: Where Does the Madness End?

Many small businesses are overwhelmed by the thought of internet marketing. It just all seems too labor-intensive — especially when time is even more scarce than money. We’ll take a look at three basic concepts to help you sort through the confusion and make the most of online marketing for small business. Small Business – […]

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Calculating Your YouTube ROI

A professionally produced video can be expensive; however, when a video is well done it is  a great marketing tool. Video gives you a great method for communicating with your website visitors; because it is more than graphic or photo, it is a presentation in action. High quality video adds a whole new dimension to […]

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How Do I Change My WordPress Username?

If you have not changed your WordPress username, I suggest you do it now. A few weeks back, a friend and colleague of mine, Nancy Seeger, wrote a great article regarding WordPress falling victim to Bonet Brute-Force login attacks. I suggest when you are done reading this blog that you click on the link and […]

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4 Insider Secrets to Understanding Pinterest Metrics

Pinterest is about more than cute puppies and recipes; it’s a powerful tool that can drive a tremendous volume of traffic to your website or blog. Most users know how to search, pin and re-pin; however, understanding Pinterest metrics is what helps you understand what interest your target audience and keeps them coming back. Pinterest […]

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Pinterest Etiquette Please and Thank You!

Pinterest Etiquette? Really? Isn’t that common sense? One would be surprised how uncommon common sense is. Social media is no exception. Be Kind, Respectful, and THINK TWICE: Now before you think I am the Emily Post of social media, I wish I were, but all of us make mistakes from time to time, or we […]

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How to Efficiently Use A Facebook Page to Market Your Brand

Facebook has over one billion users on its network, which means that it’s very likely that your customers are active (and talking) about the products or services you have to offer from your Facebook Page – that is, if you can reach them. A Facebook Page is free to set up and can quickly become one of your best […]

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EdgeRank: Facebook’s Engagement Metrics

When using Facebook (or any other social media platform) to market your business, the foundation of your strategy is engagement. Without sufficient engagement, nothing else will happen. Whether you are generating leads, driving sales to a store or just building your brand, it all starts with engagement. “Engagement” is the term Facebook uses for the […]

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Facebook Metrics: 5 Things You Need to Know

What are Facebook metrics? How can you use it to your advantage? How do you interpret all these statistics? If you’re still scratching your head about this latest technology, you’re not alone. Many small business owners are having trouble figuring out how to utilize Facebook metrics. We’re here to help. Here are 5 important things […]

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How Do You Measure Your Success?

What metrics do you look at to measure your success with social media? How do you determine if you are reaching the right audience? You don’t? Why not? Don’t worry, you are not alone. The good news is, you don’t have to stay in that same rut either. After all, at the very least, you are […]

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What Are Twitter Rankings and Why Do They Matter?

Different Twitter rankings are obtained from many sources, and you’re smart to start using them as you start your business’s approach to social media. Twitter is a major platform in many companies’ social media strategies, so knowing how well a Twitter account performs offers valuable clues about that strategy’s effectiveness. Understanding your company’s social media […]

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Donations: How Does A Business Decide?

Donations are a very personal topic, aren’t they? After all, with the economy so challenged these days, so many charities, non-profits, and social-organizations are soliciting help, it seems constantly. Obviously, a business can’t give to every request out there. A member of the Hull Nantasket Chamber of Commerce asked, [I am quoting the HNCC post […]

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Lost In The Translation

“Translation services? I never thought of that!” That was my first thought after meeting with Richard Dealy of Keylingo Translations. Our world is getting smaller and smaller with the internet. Let’s look at the demographics of the USA, and how they are shifting. By 2043, the US Census Bureau projects “The U.S. is projected to […]

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Why Are Things The Way They Are?

Have you ever wondered why things are the way they are? As a child, I use to always get myself brushed off into a corner somewhere by my teachers, because I always questioned everything. I think I drove my teachers crazy, but my mother always encouraged my questions. She knew that one day, asking questions, […]

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12 Reasons Why Businesses Stopped Using Overseas Services: Virtual Assistants Part 2

I have two questions, “Is it practical to use overseas services for your business?” And, “Are they the ideal choice for a North American company?” A prospect also challenged me asking, “Why not use a Virtual Assistant from another country? They are so much cheaper.” In my last blog, I shared with you my personal […]

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My Personal Experience With Overseas Services: Virtual Assistants

With today’s election almost over, all of us have heard a lot about companies using offshore business providers or overseas services. Virtual Assistants are no different. There are virtual assistants located all over the world. But is it practical to use them for your business? Are they the ideal choice for a North American company? One […]

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Virtual Assistant: Your Business Partner

As a business owner and virtual assistant I belong to a few industry associations. About two weeks ago, one of the associations I belong to, set up a booth at a business expo. After noticing several visitors just moseying past our booth, another virtual assistant in our group decided to get a little more assertive. […]

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Tips to Get Blog Hits Part 3

The last two blogs addressed increasing blog hits. I just wanted to close this series by adding a few more suggestions. Please feel free to read past tips from Part 1 and Part 2, so you can get other ideas to optimize your blog hits.   Add Your URL to your signature. Here is another way […]

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Tips to Get Blog Hits Part 2

Blog hits do not just happen. Steps need to be taken so that you are a step above the rest. The idea behind your blog is to educate your audience by sharing your thoughts, ideas, and expertise. Another purpose is to generate clicks to your website. Part 1 of Tips to Get Blog Hits, had […]

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Tips to Get Blog Hits Part 1

You have probably asked yourself, “What helps people find my website? What is that magic tool or formula that helps me get blog hits?” In our last blog, we talked about what a search engine was and what made search engines different. We also discussed why keywords and meta tags were so important. Over the next couple […]

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What is a Search Engine Anyway?

A search engine can be as complex (Google on the world wide web) or as simple (a website’s search bar capability). It allows you to enter a string of criteria that returns results that will potentially answer the inquiry that was entered, as quickly and as efficiently as possible. What is SEO? SEO stands for Search […]

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What Should Be In A Blog

Your website is your online brochure. It is that specific piece of information that fills the prospective client in about who you are, what you do, and how you can help them. It is the who, what, where, when, why and how, behind your business. Bizjournals.com states that, “As of 2010, D&B estimates, there were […]

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Financial Services Social Media Guidelines

Did you know that Financial Services could benefit from these same principles? 1)      People who follow brands on Facebook are 60% more likely to recommend them to friends? (IModerate Research Technologies, April 2010) 2)      While 77% of American consumers say they are more likely to buy a product or service recommended by someone they know… […]

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Is Social Media Enough?

Someone asked the other day, if social media is enough to market your business? After all, the benefits range from low cost options to a more relational connection with your prospects. But they wondered if the benefits were sustainable and substantial enough to use social media as a sole solution. We wouldn’t say it is […]

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LinkedIn Security Breach

Well, it has been confirmed by LinkedIn and several news broadcasts that the professional social media website was hacked. Yes, the LinkedIn security breach involved 6.5 million passwords that have been compromised. Scary, isn’t it? This could affect you job search and your career connections. If you have not changed your password, do it now! […]

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About Communication – Seven Steps

Congratulations! You have hired a virtual assistant (VA). Unfortunately, not every relationship is perfect. Once the honeymoon period is over, well, let’s just say there may be bumps in the road, at times. Let’s call it opportunity for effective communication. Maybe you assigned a task, and it was not done according to your expectations. You […]

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Excel Tip: Conditional Formatting

Conditional Formatting Microsoft has a great function in Excel for conditional formatting that is very useful for visual purposes. It is the ability to assign a unique format to a group of cells. I find this function helpful when working with large selections of data within a spreadsheet. This allows you to instantly recognize values […]

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Attitude Adjustments for Operating a Business

What are the pain points when operating a business? We all have something that we hate to do, right? Maintaining our schedules, writing a blog, billing, bookkeeping; regardless what it is, we all have dreaded tasks. It is human nature to procrastinate. Unfortunately, our clients do pick up on this attitude. Even worse, our business […]

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An Effective Business Card (Part 2)

In the last blog, An Effective Business Card (Part 1), I wrote about “speaking the client’s language.” One of those examples is providing a telephone number versus an email address. You have some people who find it easier dialing a phone number and talking to you, rather than texting or typing an email message. It also […]

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What Does SBA.gov Have To Say?

The Small Business Administration, SBA.gov recommends that “If you are starting a business, you should also consider seeking out specialist’s advice and help for three key business functions: Tax and Accounting Marketing Business Administration” The blog goes on to state, “Why? Simply because these are often overlooked at the outset and each have a strategic […]

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Effective Business Card

Have you ever felt like eating a business card? Seriously, the other day, someone had talked about business cards made out of chocolate. Chocolate, my favorite food in the food pyramid! Seriously, your business card is the compass that directs people to you and what you do. It tells people how to reach you, and […]

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